Okay, not that much, but the story definitely took off. I’m going to go ahead and take credit for Solidoodle’s breakout success.
- CNET at NY Tech Day (19 April 2012, Rich Brown and Daniel Terdiman)
- Beta Beat (20 April 2012, Adrianne Jeffries)
- The Verge (25 April 2012, Adi Robertson)
- Engadget (25 April 2012, Brian Heater)
- Gizmag (26 April 2012, Ben Coxworth)
- Oh Gizmo! (26 April 2012, David Ponce)
- Slash Gear (27 April 2012, Mark Raby)
- Ubergizmo (27 April 2012, Edwin Kee)
- The Gadgeteer (28 April 2012, IAN LIM)
- GadgetWiki (29 April 2012, Kelly Brockwell)
- Business Insider (1 May 2012, WonderHowTo)
- Core77 (2 May 2012, Rain Noe)
Sam Cervantes helped design the Mosaic at MakerGear, then did some time as the COO at Makerbot. Now he’s designed and is selling the Solidoodle. Its primary feature is its low price; $500. That’s the same price claimed for RepRaps, but the Solidoodle comes fully assembled.
I suspect he is taking a loss selling them at that price. My guess is that it’s a promotional thing to help get market share. Believe it or not, there are actually a lot of options for people who want to buy a 3D printer. Particularly when you consider the fact that the most likely customers are DIY’ers who aren’t all that concerned about maybe having to assemble the thing themselves.
Introducing a pre-assembled 3D printer means that he’s primarily competing against Makerbot’s Replicator and the UP! printer. Maybe the BFB-3000, but I don’t hear much about people using those. Anyway, it looks like Cervantes is trying to carve out a name for his printer in an unoccupied place in the market: RepRap price with high-end preassembly.